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Heaven Hill

The Story Of Heaven Hill
Shortly after Prohibition ended in the United States, Heaven Hill Distilleries, Inc., was founded in Bardstown, Kentucky by the Shapira family to produce and market Bourbon and premium American Whiskys. At the time, it was as speculative a new business venture as the dot com start-ups of the 1990's - a company founded with no brands, no available stocks of Whisky, and at the height of the Great Depression. Today, the company is the largest independent, family-owned and operated distilled spirits supplier in the country. According to industry analysts, Heaven Hill is now the sixth-largest spirits supplier in the United States and second largest holder of aging Bourbon Whisky in the world with an inventory in excess of 1,500,000 barrels.

In 2014, the company changed its name to Heaven Hill Brands. The name and logo capture the company’s evolution from a leader in American Whisky production – a position it continues to hold today – to the nation’s sixth-largest distilled spirits supplier. Over the last three decades Heaven Hill has built on its foundation of American Whiskys to become a broadly diversified supplier of Whiskys, liqueurs, vodkas, rums and other spirits. Heaven Hill's portfolio includes the world’s second-largest selling Bourbon, Evan Williams Bourbon alongside dynamic brands including Deep Eddy Vodka, Lunazul Tequila, Elijah Craig Small Batch Bourbon and category leading brands Burnett’s Vodka, Christian Brothers Brandy, Carolan’s Irish Cream and Admiral Nelson’s Rums. Above and beyond its core group of products, Heaven Hill Brands is recognized as an innovator with products designed to fill growing segments of the on and off-premise market like Hpnotiq Liqueur, Blackheart Rum, Domaine de Canton and PAMA Liqueur.

Since 1935, Heaven Hill has retained its commitment to independence and family-ownership grounded in a mission and core values suited to building for the long term.

The Shapira Family
Heaven Hill Brands is America's largest independent family-owned and operated producer and marketer of distilled spirits. The idea of family is a guiding principle at Heaven Hill, providing continuity of leadership and consistency of mission in every part of our business.

Since the company was founded in 1935, the Shapira family has been a steady hand at the helm of Heaven Hill, through three generations and a multitude of changes to the industry. From the time the five founding brothers began the company after Prohibition, to its growth and diversification under second generation family members Max and Harry Shapira, to its current position as an acknowledged industry leader, Heaven Hill has always taken great pride in being family run. It has grown to be the nation's largest independent family-owned and operated producer and marketer of distilled spirits products. And with its third generation of family management now in place with Max Shapira's son Andy Shapira, and daughter Kate S. Latts and her husband Allan Latts, the company's unique position in the industry is assured well into the future.

Heaven Hill, under the three generations of Shapira family leadership, has steadily built the business through internal brand development, line extensions, agency relationships and strategic acquisitions. Now the country's sixth largest spirit supplier, much of the growth has come during Max Shapira's tenure as president. Returning to his family business in 1971 after a period on Wall Street, Max oversaw a period of dynamic expansion in an often-turbulent industry climate.